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Business Assessment

 Owala


I chose to analyze the online presence of a relatively new insulated water bottle brand called Owala. 

The company has a really modern and distinct online presence -- they focus on highlighting their social media platforms while providing a succinct and no-nonsense communication ideology on their homepage. 

The top of their page features a carousel of featured product pictures and a select few pages to navigate to if you want to shop on their site. It's clean, minimalistic, and extremely simple and I think this aesthetic and straightforward communication serves their brand image really well.

The middle and bottom of their homepage features their mission statement and their social media presence -- two key pillars of their online communication presence.

This is really the only extended writing on their homepage that isn't a link to another page on their website. They identify their target consumer in a really positive manner, allowing any possible online consumers to project that positive image onto themselves and make them want to be a part of this community. This is a huge part of their online identity -- happy, healthy humans (they also have content that identifies themselves as an environmentally conscious company). 
Their social media presence is highlighted towards the bottom of their homepage, showing posts with the hashtag "Owala". I also found it interesting that in their primary social media platforms for communication, they highlight two different video content platforms in YouTube and TikTok. Their Instagram looks incredibly similar and consistent with their website homepage messaging, while their YouTube and TikTok feature product drops and features primarily -- almost as another online shop. 

I think that their communication and organization on their website is very functional and fitting for their product. Water consumption is a simple idea and they follow simple messaging on all of their platforms in line with this core identity. The only thing that I might improve upon with their communication is featuring more user testimonials. I think that might provide more credibility and enhance their online communication presence. 

All images taken from:
https://owalalife.com/






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